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:root{--ink:#0c1824;--paper:#fff;--wash:#f2f5f8;--muted:#526171;--line:#d6dfe7;--navy:#08131f;--panel:#132331;--accent:#40bfff;--accent-dark:#00668e;--light:#d7f2ff;--max:1360px}.gold{--accent:#d5b45f;--accent-dark:#786020;--light:#fbf4df}.vinners{--accent:#40bfff;--accent-dark:#007cb6;--light:#d7f2ff}*{box-sizing:border-box;min-width:0}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--paper);color:var(--ink);font:1rem/1.7 Montserrat,Arial,sans-serif;-webkit-font-smoothing:antialiased}h1,h2,h3,p,figure{margin:0}h1,h2{font-family:Bebas,'Arial 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a{display:inline-block;margin-top:22px;color:var(--accent-dark);font-weight:700;font-size:.875rem}.statement{border-left:4px solid var(--accent);padding:22px 26px;margin-top:32px;background:var(--light);font-size:1rem;line-height:1.6}.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}.step{padding:30px;border-right:1px solid var(--line)}.step:first-child{padding-left:0}.step:last-child{border-right:0}.step .num{font-family:Bebas,Arial,sans-serif;font-size:1.875rem;color:var(--accent-dark);margin-bottom:14px}.step p{margin-top:12px;color:var(--muted)}.dark{background:var(--navy);color:#fff}.dark .eyebrow{color:var(--accent)}.dark .section-head p{color:#c4d0dc}.dark .card{background:var(--panel);border-color:#344858}.dark .card p{color:#c4d0dc}.dark .card a,.dark .card .num{color:var(--accent)}.split{display:grid;grid-template-columns:1fr 1fr;gap:74px;align-items:center}.split p{margin-top:20px;color:var(--muted);max-width:60ch}.dark .split p{color:#c4d0dc}.big-letter{font-family:Bebas,Arial,sans-serif;font-size:clamp(4rem,6vw,6rem);line-height:1;color:var(--accent);letter-spacing:.02em}.definition{font-size:1.125rem;line-height:1.7;margin-top:18px;color:#fff}.rule{height:1px;background:#344858;margin-block:26px}.plain-list{list-style:none;padding:0;margin:26px 0 0}.plain-list li{padding:16px 0;border-bottom:1px solid var(--line)}.faq{display:grid;grid-template-columns:.85fr 1.15fr;gap:80px}.faq h2{max-width:430px}details{border-bottom:1px solid var(--line);padding:20px 0}summary{font-weight:700;cursor:pointer;padding-right:28px;line-height:1.6}details p{color:var(--muted);margin-top:16px}.contact{background:var(--accent);padding-block:68px}.contact .wrap{display:grid;grid-template-columns:1.3fr 1fr;align-items:center;gap:70px}.contact p{margin-top:18px;max-width:640px}.contact h2{font-size:clamp(2.25rem,3vw,3rem)}.footer{background:#050d16;color:#c7d3de;padding-block:60px 28px}.footer-main{display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:60px}.footer .brand{color:#fff}.footer .brand span{color:var(--accent)}.footer p{font-size:.875rem;margin-top:20px;max-width:390px}.footer h3{font-size:.875rem;color:#fff}.footer ul{list-style:none;padding:0;margin:16px 0 0}.footer li{margin-top:9px;font-size:.875rem}.footer a{text-decoration:none}.footer a:hover{text-decoration:underline}.footer-bottom{border-top:1px solid #273544;margin-top:40px;padding-top:22px;font-size:.875rem;display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}.ecosystem{background:#fff}.ecosystem-title{display:flex;align-items:center;justify-content:space-between;gap:40px;margin-bottom:32px}.institute-label{color:#5b4720;font-family:Bebas,Arial,sans-serif;font-size:2.1rem;letter-spacing:.045em;line-height:1}.institute-label small{display:block;color:#6a747d;font: .875rem/1.6 Montserrat,Arial,sans-serif;letter-spacing:0;margin-top:8px}.ecosystem-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:0;border:1px solid var(--line)}.eco{padding:24px;border-right:1px solid var(--line);text-decoration:none}.eco:last-child{border:0}.eco b{font-size:1rem}.eco p{font-size:.875rem;color:var(--muted);margin-top:8px}.eco:hover{background:var(--wash)}.eco.current{background:var(--light)}.eco small{font-size:.75rem;display:block;margin-top:16px;font-weight:700;color:var(--accent-dark)}
/* FocusMap: research evidence */
.evidence{border:1px solid #526575;background:#102333;padding:28px;border-radius:5px}.panel-top{display:flex;justify-content:space-between;gap:16px;align-items:center;margin-bottom:22px}.panel-top b{font-size:1rem}.badge{font-size:.75rem;line-height:1.5;border:1px solid #718697;border-radius:2px;padding:4px 9px;white-space:nowrap}.segment-controls{display:flex;gap:6px;flex-wrap:wrap;margin-bottom:24px}.segment-controls button{border:1px solid #607586;border-radius:2px;background:transparent;color:#d6e5ef;padding:7px 12px;font-size:.875rem}.segment-controls button[aria-pressed=true]{background:var(--accent);border-color:var(--accent);color:#08131f;font-weight:700}.evidence-row{border-top:1px solid #3c5265;padding:18px 0}.evidence-row-top{display:flex;gap:18px;justify-content:space-between;font-size:.9375rem}.evidence-row-top b{white-space:nowrap}.bar{height:5px;background:#314656;margin-top:13px}.bar span{display:block;height:100%;width:var(--w);background:var(--accent)}.row-meta{display:flex;justify-content:space-between;font-size:.75rem;color:#bbd0df;margin-top:9px;gap:10px}.evidence .note{margin-top:16px;font-size:.75rem}.formula{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:35px}.formula div{padding:26px;border:1px solid var(--line)}.formula strong{display:block;font-family:Bebas,Arial,sans-serif;font-size:1.75rem;line-height:1.2;color:var(--accent-dark)}.formula p{margin-top:7px;font-size:.9375rem;color:var(--muted)}
/* ICANMetric: market research */
.gold .hero-grid{grid-template-columns:1.12fr .88fr}.question-card{background:#fff;color:var(--ink);padding:34px;border:1px solid #fff;border-radius:4px}.question-card .eyebrow{color:var(--accent-dark);font-size:.75rem;margin-bottom:18px}.question-card h3{font-size:1.25rem;line-height:1.6}.question-card .need{color:#68521f;display:block;margin-top:20px;border-left:3px solid #d5b45f;padding-left:18px;font-size:1rem}.agreement{display:grid;gap:8px;margin-top:25px}.agreement button{background:#fff;border:1px solid #c7ced5;border-radius:3px;padding:12px 16px;text-align:left;color:var(--ink);font-size:.875rem;display:flex;gap:14px;align-items:center}.agreement button:before{content:'';width:16px;height:16px;flex-shrink:0;border:1px solid #697887;border-radius:50%}.agreement button[aria-pressed=true]{background:var(--light);border-color:#79632c}.agreement button[aria-pressed=true]:before{background:#79632c;box-shadow:inset 0 0 0 3px #fff}.question-card .note{color:var(--muted);font-size:.75rem;margin-top:17px}.response-feedback{margin-top:16px;font-size:.875rem;min-height:28px;color:#68521f}.compare{border-top:1px solid var(--line);margin-top:34px}.compare-row{display:grid;grid-template-columns:1fr 1fr 1fr;gap:30px;padding:22px 0;border-bottom:1px solid var(--line)}.compare-row.head{font-weight:700;background:var(--light);padding-inline:20px}.compare-row p{color:var(--muted);font-size:.9375rem}.metric-quote{font-size:1.3rem;line-height:1.7;max-width:680px}.market-example{border:1px solid var(--line);padding:32px;background:var(--wash)}.market-example .bar{background:#dce2e7;height:9px}.market-example .bar span{background:#ab893b}.market-example h3{margin-bottom:23px}.market-example .note{margin-top:22px}.sample-row{margin-top:20px;font-size:.9375rem}.sample-row div:first-child{display:flex;justify-content:space-between;gap:16px}
/* MatrizSWOT: a useful first step */
.vinners .hero{background:#f3f6fa;color:var(--ink);border-bottom:1px solid var(--line)}.vinners .hero .eyebrow{color:var(--accent-dark)}.vinners .hero-grid{grid-template-columns:.9fr 1.1fr;gap:60px;padding-block:64px}.vinners .hero h1{font-size:clamp(3.5rem,5.4vw,5.9rem)}.vinners .hero h1 em{color:var(--accent-dark)}.vinners .hero .lead{color:var(--muted)}.vinners .hero .note{color:var(--muted)}.swot-preview{display:grid;grid-template-columns:1fr 1fr;gap:12px}.quadrant-preview{padding:27px;background:#fff;border:1px solid #d6dfe7;min-height:166px}.quadrant-preview b{font-size:.9375rem}.quadrant-preview .initial{font-family:Bebas,Arial,sans-serif;display:block;font-size:2.8rem;line-height:1;color:var(--accent-dark);margin-bottom:14px}.quadrant-preview p{font-size:.875rem;line-height:1.6;color:var(--muted);margin-top:8px}.q-weak{border-top:3px solid #8449d9}.q-strong{border-top:3px solid #007cb6}.q-opportunity{border-top:3px solid #35bcff}.q-threat{border-top:3px solid #63758b}.workbench{border:1px solid var(--line);padding:34px;background:#fff}.workbench-top{display:flex;justify-content:space-between;gap:24px;align-items:end;margin-bottom:30px}.workbench-top label{font-weight:700;font-size:.875rem}.workbench-top input{display:block;border:1px solid #8e9caa;border-radius:3px;padding:11px 14px;width:100%;min-width:240px;margin-top:8px}.workbench-tools{display:flex;gap:10px;flex-wrap:wrap}.workbench-tools .button{padding:10px 16px;font-size:.875rem;min-height:46px}.swot-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}.quadrant{padding:24px;border:1px solid var(--line);background:#f8fafc}.quadrant h3{font-size:1rem}.quadrant p{font-size:.875rem;color:var(--muted);margin-top:8px;margin-bottom:17px}.quadrant textarea{width:100%;min-height:140px;resize:vertical;border:1px solid #9caa95;border-radius:3px;padding:14px;line-height:1.7;background:#fff;font-size:1rem}.quadrant label{display:block}.matrix-status{font-size:.875rem;color:var(--accent-dark);margin-top:20px;min-height:25px}.workbench .note{margin-top:12px}.validation-questions{margin-top:32px;padding-top:28px;border-top:1px solid var(--line)}.validation-questions h3{margin-bottom:18px}.validation-questions ol{padding-left:22px;color:var(--muted);margin:0}.validation-questions li{padding:6px 0}.swot-guide .cards{grid-template-columns:repeat(4,1fr)}.swot-guide .card{padding:26px}.quote{font-size:clamp(1.5rem,2.2vw,2.25rem);line-height:1.55;max-width:900px}.author{font-size:.875rem;color:#c7d4df;margin-top:23px}.reading{max-width:900px;margin-inline:auto}.reading h1{font-size:clamp(2.25rem,4vw,3.5rem);margin-bottom:24px}.reading h2{font-size:1.875rem;margin:32px 0 16px}.reading p{margin-top:18px;color:var(--muted)}.reading ul{color:var(--muted)}
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@media(max-width:540px){h2{font-size:clamp(1.875rem,6.5vw,2.375rem)}.contact h2{font-size:clamp(2rem,6.5vw,2.5rem)}.wrap{width:calc(100% - 36px)}.strip .wrap{grid-template-columns:1fr;gap:16px}.strip .wrap>div{border-bottom:1px solid var(--line);padding-bottom:15px}.strip .wrap>div:last-child{border:0;padding-bottom:0}.cards,.steps,.formula,.swot-grid,.swot-guide .cards{grid-template-columns:1fr}.step{border-right:0}.step:nth-child(n+2){border-top:1px solid var(--line)}.ecosystem-grid{grid-template-columns:1fr}.eco{border-right:0;border-bottom:1px solid var(--line)}.eco:nth-child(n+4){border-top:0}.ecosystem-grid .eco:nth-child(4){border-right:0}.eco:last-child{border-bottom:0}.evidence{padding:20px}.panel-top{align-items:start;flex-direction:column;gap:10px}.row-meta{font-size:.75rem}.evidence-row-top{font-size:.875rem}.actions{flex-direction:column;align-items:stretch}.swot-preview{gap:9px}.quadrant-preview{padding:19px;min-height:155px}.quadrant-preview p{font-size:.8125rem}.workbench{padding:18px}.quadrant{padding:18px}.workbench-top input{min-width:0}.workbench-tools{display:grid;grid-template-columns:1fr 1fr}.workbench-tools .button{font-size:.8125rem;padding-inline:8px}.compare-row{grid-template-columns:1fr;padding:22px 12px}.compare-row.head{display:none}.compare-row p::before{display:block;font-weight:700;color:var(--ink);margin-bottom:4px}.compare-row p:nth-child(2)::before{content:'FocusMap'}.compare-row p:nth-child(3)::before{content:'ICANMetric'}.footer-main{grid-template-columns:1fr}.footer-main>div:first-child{grid-column:auto}.statement{padding:23px;font-size:1rem}.question-card h3{font-size:1.125rem}.hero .lead{margin-top:21px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}@media print{.header,.ecosystem-top,.hero,.strip,.ecosystem,.footer,.contact,.faq,.workbench-tools,.skip,.no-print,body.vinners main>section:not(#criar){display:none!important}.workbench{border:0;padding:0}.section{padding:20px 0}.wrap{width:100%;max-width:none}.swot-grid{grid-template-columns:1fr 1fr}.quadrant{break-inside:avoid;background:#fff}.quadrant textarea{border:0;min-height:170px;overflow:visible;resize:none}.matrix-status{display:none}.workbench-top input{border:0}.print-text{white-space:pre-wrap;font:1rem/1.7 Arial,sans-serif}}

/* FocusMap e ICANMetric: preto e amarelo */
.product{--ink:#f5f5f5;--paper:#0b0b0b;--wash:#151515;--muted:#bcbcbc;--line:#383838;--navy:#080808;--panel:#191919;--accent:#ffd43b;--accent-dark:#ffd43b;--light:#292510}.product .header{background:#0b0b0b}.product .ecosystem-top{background:#050505}.product .ecosystem-top a{color:#ffd43b}.product .nav .button.ink{background:#ffd43b;color:#080808}.product .nav .button.ink:hover{background:#ffe371}.product .nav .login-link{color:#f5f5f5;border:1px solid #686868;border-radius:3px;padding:12px 18px}.product .nav .login-link:hover{border-color:#ffd43b;color:#ffd43b}.product .hero .lead{color:#cecece}.product .evidence{background:#191919;border-color:#4b4b4b}.product .evidence-row{border-color:#454545}.product .bar{background:#3a3a3a}.product .segment-controls button{color:#d6d6d6;border-color:#646464}.product .segment-controls button[aria-pressed=true]{color:#080808;border-color:#ffd43b}.product .row-meta{color:#bfbfbf}.product .ecosystem{background:#0b0b0b}.product .eco:hover{background:#202020}.product .institute-label{color:#ffd43b}.product .institute-label small{color:#bcbcbc}.product .statement{background:#292510}.product .contact{color:#080808}.product .contact .eyebrow{color:#080808!important}.product .contact .note{color:#252525!important}.product .contact .button.ink{background:#080808;color:#fff}.product .footer{background:#050505}.product .menu{background:#171717;color:#fff;border-color:#555}.product .question-card{background:#191919;color:#fff;border-color:#535353}.product .question-card .eyebrow{color:#ffd43b}.product .question-card .need{color:#ffe37a;border-color:#ffd43b}.product .agreement button{background:#101010;color:#eee;border-color:#666}.product .agreement button[aria-pressed=true]{background:#302a10;border-color:#ffd43b}.product .agreement button:before{border-color:#999}.product .agreement button[aria-pressed=true]:before{background:#ffd43b;box-shadow:inset 0 0 0 3px #302a10}.product .question-card .note{color:#bcbcbc}.product .response-feedback{color:#ffe37a}.product .market-example{background:#171717}.product .market-example .bar span{background:#ffd43b}.product .rule{background:#393939}.product .hero .note,.product .dark .note{color:#bcbcbc}.product .skip{color:#080808}.product .compare-row p::before{color:#f5f5f5}.product .footer-bottom{border-color:#333}.product .footer p,.product .author{color:#bcbcbc}.product .dark .section-head p,.product .dark .split p{color:#c5c5c5}.product .button.outline:hover{background:#292510}.product .ecosystem-title+p,.product .hero .note{color:#bcbcbc!important}.product .contact .button:hover{background:#292929}
.vinners .nav .login-link{border:1px solid #a7b5c2;border-radius:3px;padding:12px 18px}.vinners .nav .button.ink{background:#40bfff;color:#08131f}.vinners .nav .button.ink:hover{background:#a3e0ff}.vinners .signup-panel{border:1px solid #cedbe5;background:#fff;padding:42px;display:grid;grid-template-columns:1.1fr 1fr;gap:50px;align-items:center}.vinners .signup-panel p{color:var(--muted);margin-top:20px}.vinners .signup-panel h3{font-size:1.4rem}.signup-panel .actions{margin-top:25px}.product .nav{gap:18px}.nav a.login-link{white-space:nowrap}.access-dialog{width:min(500px,calc(100% - 36px));max-height:80vh;border:1px solid var(--line);border-radius:5px;padding:36px;background:var(--paper);color:var(--ink)}.access-dialog::backdrop{background:#000b}.access-dialog h2{font-size:2rem}.access-dialog p{margin-top:20px;color:var(--muted)}.access-dialog .button{margin-top:28px}.access-noscript{padding-block:22px;font-size:.875rem}
@media(max-width:1100px) and (min-width:851px){.header .wrap{gap:20px}.brand{font-size:1.7rem}.nav{gap:13px}.nav a{font-size:.875rem}.nav .button{padding:12px 14px}.nav a.login-link{padding:10px 13px}}@media(max-width:850px){.product .nav,.vinners .nav{gap:0}.nav .login-link{margin-block:8px;text-align:center}.vinners .signup-panel{grid-template-columns:1fr;gap:28px;padding:30px}}@media(max-width:540px){.vinners .signup-panel{padding:24px}.access-dialog{padding:26px}}

/* Contraste dos cards no tema preto e amarelo. */
.product .card{background:#191919;color:#f5f5f5;border-color:#454545}
.product .card h3{color:#f5f5f5}
.product .card p{color:#cecece}
.product .card .num,.product .card a{color:#ffd43b}

/* Entregas do FocusMap no topo, sem dados simulados. */
/* Logo oficial fornecida pelo usuário. */
.brand.brand-image{display:inline-flex;align-items:center;flex-shrink:0}
.brand.brand-image img{width:180px;height:auto}
@media(max-width:540px){.brand.brand-image img{width:170px}}

/* Experiência por trás da tecnologia. */
.credibility{padding-block:72px;background:#111;border-top:1px solid #454545;border-bottom:1px solid #454545}
.credibility-grid{display:grid;grid-template-columns:minmax(200px,280px) minmax(0,1fr);gap:54px;align-items:center;max-width:1180px}
.credibility-portrait{background:#191919;border:1px solid #454545;padding-top:18px;align-self:center}
.credibility-portrait img{width:100%;height:auto}
.credibility .eyebrow{color:#ffd43b;margin-bottom:14px}
.credibility h2{font-size:clamp(2.25rem,2.8vw,3rem);color:#f5f5f5}
.credibility-bio{color:#cecece;font-size:1rem;line-height:1.75;margin-top:22px;max-width:750px}
.credibility-bio strong{color:#f5f5f5}
.credibility-stats{display:flex;flex-wrap:wrap;gap:40px;margin-top:26px}
.credibility-stats>div{display:flex;gap:14px;align-items:center}
.credibility-stats strong{font-family:Bebas,'Arial Narrow',Arial,sans-serif;font-size:2.5rem;line-height:1;color:#ffd43b;font-weight:400}
.credibility-stats span{font-size:.875rem;color:#cecece;line-height:1.6}
.credibility-brands{margin-top:28px;padding-top:22px;border-top:1px solid #454545}
.credibility-brands p{color:#cecece;font-size:.875rem;margin-bottom:12px}
.credibility-brands ul{list-style:none;display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0}
.credibility-brands li{border:1px solid #454545;background:#191919;color:#f5f5f5;padding:7px 11px;font-size:.875rem;line-height:1.5}
.credibility-link{display:inline-block;color:#ffd43b;margin-top:24px;font-size:.9375rem;line-height:1.6}
@media(max-width:850px){.credibility{padding-block:54px}.credibility-grid{grid-template-columns:1fr;gap:28px}.credibility-portrait{max-width:240px;width:100%}.credibility h2{font-size:clamp(2rem,5.7vw,2.75rem)}}
@media(max-width:540px){.credibility-stats{gap:24px}.credibility-stats>div{flex-basis:100%}.credibility-portrait{max-width:200px}}

/* Mapa conceitual das decisões, sem dados simulados. */
.decision-map{position:relative;padding:28px 24px 22px;background:radial-gradient(circle at 90% 6%,#34301b 0,transparent 34%),#141414;border:1px solid #454545;border-radius:24px;color:#f5f5f5}
.decision-map-label{color:#cecece;font-size:.875rem;line-height:1.5;margin-bottom:20px}
.decision-source{position:relative;margin-left:44px;padding:18px 60px 18px 20px;border-radius:16px;background:#ffd43b;color:#111}
.decision-source::after{content:"";position:absolute;left:-27px;top:50%;bottom:-14px;width:27px;border-left:2px solid #827334;border-top:2px solid #827334;border-top-left-radius:14px}
.decision-source-kicker{display:block;font-size:.8125rem;font-weight:700;line-height:1.5;margin-bottom:3px}
.decision-source strong{display:block;font-size:1.125rem;line-height:1.35;color:#111}
.decision-inputs{display:flex;flex-wrap:wrap;gap:6px;margin-top:12px}
.decision-inputs span{border:1px solid #9e801c;border-radius:20px;font-size:.875rem;line-height:1.4;padding:3px 9px;color:#111}
.decision-source-mark{position:absolute;right:18px;top:24px;width:30px;height:30px}
.decision-source-mark svg{width:100%;height:100%;stroke:#111;stroke-width:1.5}
.decision-paths{margin-top:14px}
.decision-route{position:relative;padding:6px 0 6px 44px}
.decision-route::before{content:"";position:absolute;left:17px;top:-1px;bottom:-1px;border-left:2px solid #827334}
.decision-route:last-child::before{bottom:50%}
.decision-route::after{content:"";position:absolute;left:18px;top:50%;width:26px;border-top:2px solid #827334;transition:border-color .2s}
.decision-output{position:relative;display:flex;gap:14px;align-items:flex-start;width:100%;border:1px solid #525252;border-radius:16px;padding:17px 18px;background:#202020;color:#f5f5f5;font:inherit;text-align:left;cursor:pointer;transition:transform .2s,border-color .2s,background .2s;z-index:1}
.decision-output-icon{display:grid;place-items:center;flex:0 0 36px;height:36px;background:#34301b;border:1px solid #827334;border-radius:12px;color:#ffd43b}
.decision-output-icon svg{width:24px;height:24px;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.decision-output-copy{display:block;min-width:0}
.decision-output-label{display:block;font-size:.875rem;font-weight:700;line-height:1.5;color:#ffd43b;margin-bottom:3px}
.decision-output strong{display:block;font-size:1.25rem;line-height:1.35;color:#f5f5f5}
.decision-output-description{display:block;font-size:1rem;line-height:1.6;color:#cecece;margin-top:8px}
.decision-output:hover,.decision-output[aria-pressed="true"]{background:#2c281b;border-color:#ffd43b;transform:translateX(3px)}
.decision-output:focus-visible{outline:3px solid #ffd43b;outline-offset:4px}
.decision-route:has(.decision-output:hover)::after,.decision-route:has(.decision-output:focus-visible)::after,.decision-route:has(.decision-output[aria-pressed="true"])::after{border-color:#ffd43b}
.decision-caption{min-height:3em;margin:16px 0 0 44px;color:#cecece;font-size:.875rem;line-height:1.5}
@media(max-width:540px){.decision-map{padding:22px 16px 18px;border-radius:20px}.decision-source{padding:16px 48px 16px 16px;margin-left:30px}.decision-source-mark{right:12px;width:25px;height:25px}.decision-source::after{left:-19px;width:19px}.decision-route{padding-left:30px}.decision-route::before{left:11px}.decision-route::after{left:12px;width:18px}.decision-output{padding:16px 13px;gap:10px}.decision-output-icon{flex-basis:30px;height:30px;border-radius:10px}.decision-output-icon svg{width:21px;height:21px}.decision-output strong{font-size:1.25rem}.decision-caption{margin-left:30px;min-height:4.5em}}
@media(prefers-reduced-motion:reduce){.decision-output,.decision-route::after{transition:none}.decision-output:hover,.decision-output[aria-pressed="true"]{transform:none}}

/* Medida de leitura e composição em telas intermediárias. */
.hero h1{max-width:20ch}
@media(min-width:851px) and (max-width:1000px){.hero-grid{grid-template-columns:1fr;gap:36px}.hero h1{max-width:24ch}.hero .lead{max-width:60ch}.decision-map{max-width:640px;width:100%}.section-head{grid-template-columns:1fr;gap:22px}.cards{grid-template-columns:repeat(2,1fr)}}
@media(min-width:541px) and (max-width:850px){.decision-map{max-width:640px;width:100%}.cards{grid-template-columns:repeat(2,1fr)}}
@media(max-width:540px){.hero-grid{padding-block:42px;gap:30px}.eyebrow{letter-spacing:.04em}.section-head{margin-bottom:28px}.card{padding:24px}.reading h1{font-size:2.25rem}.reading h2{font-size:1.75rem}}

/* Direção editorial: pessoas, decisões e movimento contido. */
.product{--max:1360px}
.product h2{font-size:clamp(2.25rem,3.2vw,3.25rem);line-height:1.12;letter-spacing:.005em;text-wrap:balance}
.product .big-letter{font-size:clamp(4rem,6vw,6rem)}
.human-hero{position:relative;isolation:isolate;background:#080808}
.human-hero .hero-people{position:absolute;inset:0 0 0 auto;width:59%;height:100%;overflow:hidden;z-index:-1}
.human-hero .hero-people img{width:100%;height:100%;object-fit:cover;object-position:60% 45%}
.human-hero .hero-people::after{content:"";position:absolute;inset:0;background:linear-gradient(90deg,#080808 0%,#080808e8 13%,#08080855 37%,#08080800 62%),linear-gradient(0deg,#080808d9 0%,#08080800 35%)}
.hero-people figcaption{position:absolute;z-index:1;bottom:36px;right:max(28px,calc((100vw - 1360px)/2));left:45%;color:#fff;font-size:1rem;line-height:1.5}
.hero-people figcaption span{display:block;border-left:3px solid #ffd43b;padding-left:14px}
.hero-people figcaption small{display:block;font-size:.75rem;color:#bcbcbc;margin-top:6px;padding-left:17px}
.human-hero .hero-grid{display:block;min-height:650px;padding-block:80px 76px}
.human-hero .hero-copy{width:52%;max-width:620px;padding-right:28px}
.human-hero .hero-copy h1{font-family:Montserrat,Arial,sans-serif;font-size:clamp(2.125rem,3.05vw,3rem);font-weight:700;line-height:1.16;letter-spacing:-.035em;max-width:none;text-wrap:balance}
.human-hero .hero-copy .eyebrow{font-size:.875rem;letter-spacing:.055em;line-height:1.6;margin-bottom:20px;text-transform:none}
.human-hero .hero-copy .lead{font-size:1.0625rem;line-height:1.75;max-width:48ch;margin-top:24px;color:#d2d2d2}
.human-hero .hero-copy .note{max-width:48ch}
.human-hero .actions{gap:10px;margin-top:28px}
.human-hero .button{padding:12px 18px;min-height:48px;font-size:.875rem;border-radius:4px}
.human-hero .button.outline{border-color:#808080;background:#08080866}
.product .strip{background:#101010;border-color:#393939}
.product .strip .wrap{padding-block:26px;gap:36px}
.product .strip .wrap>div{padding-left:18px;border-left:2px solid #827334}
.product .strip b{font-size:1rem;color:#f5f5f5}
.product .strip p{font-size:.875rem;line-height:1.7}
.editorial-section>.wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:72px;align-items:start}
.editorial-section .section-head{display:block;margin:0}
.editorial-section .section-head p{margin-top:24px;max-width:44ch}
.editorial-section .editorial-cards{display:block}
.product .editorial-cards .card{display:grid;grid-template-columns:42px 1fr;column-gap:20px;border:0;border-top:1px solid #454545;background:transparent;padding:26px 0;transition:padding .25s,border-color .25s}
.product .editorial-cards .card:last-child{border-bottom:1px solid #454545}
.editorial-cards .card .num{grid-row:1/3;font-size:1.5rem;margin:0;line-height:1.3}
.editorial-cards .card h3{font-size:1.125rem;line-height:1.5}
.editorial-cards .card p{grid-column:2;margin-top:10px;font-size:1rem;line-height:1.7;max-width:52ch}
.product .editorial-cards .card:hover{padding-left:8px;border-top-color:#ffd43b}
.product .editorial-capabilities{margin-top:34px;gap:30px}
.product .editorial-capabilities .card{background:transparent;border:0;border-top:1px solid #454545;padding:24px 0}
.editorial-capabilities .card .num{font-size:1.5rem;margin-bottom:12px}
.editorial-capabilities .card p{font-size:1rem;line-height:1.7}
.product .steps{border-top:0;border-bottom:0;gap:24px}
.product .step{border:0;padding:24px 0;position:relative;border-top:1px solid #5e5432}
.product .step .num{font-size:1.75rem;line-height:1.2;margin-bottom:18px}
.product .step p{font-size:1rem;line-height:1.7}
.product .step h3{font-size:1.0625rem}
.product .section-head p{max-width:60ch}
.product .formula>div{border:0;border-top:1px solid #5e5432;padding:24px 0}
.product .formula strong{font-size:1.75rem;line-height:1.2}
.product .formula p{font-size:1rem;line-height:1.7}
.product .credibility-portrait{border:0;background:transparent;padding-top:0}
.product .credibility h2{font-size:clamp(2.25rem,2.8vw,3rem)}
.product .contact h2{font-size:clamp(2.25rem,3vw,3rem)}
.product .section{padding-block:80px}
@media(min-width:1001px) and (max-width:1200px){.human-hero .hero-copy{width:56%;padding-right:32px}.human-hero .hero-people{width:57%}.human-hero .hero-grid{padding-block:64px;min-height:630px}.human-hero .hero-copy h1{font-size:2.5rem}}
@media(max-width:1000px){.human-hero{display:flex;flex-direction:column}.human-hero .hero-grid{order:1;min-height:0;padding-block:48px 40px}.human-hero .hero-copy{width:100%;max-width:720px;padding-right:0}.human-hero .hero-copy h1{font-size:clamp(2.125rem,5.2vw,2.875rem);max-width:24ch}.human-hero .hero-copy .lead{max-width:58ch}.human-hero .hero-people{position:relative;inset:auto;order:2;width:100%;height:clamp(320px,48vw,480px);z-index:0}.human-hero .hero-people img{object-position:60% 40%}.human-hero .hero-people::after{background:linear-gradient(0deg,#080808d9 0%,#08080800 45%)}.hero-people figcaption{left:28px;right:28px;bottom:22px}.editorial-section>.wrap{grid-template-columns:1fr;gap:36px}.editorial-section .section-head p{max-width:60ch}.product .steps{grid-template-columns:repeat(2,1fr);gap:20px}.product .step:first-child{padding-left:0}.product .editorial-capabilities{grid-template-columns:repeat(2,1fr)}}
@media(max-width:540px){.human-hero .hero-grid{padding-block:40px 34px}.human-hero .hero-copy h1{font-size:clamp(2rem,7.8vw,2.5rem);letter-spacing:-.025em;line-height:1.2}.human-hero .hero-copy .lead{font-size:1rem;line-height:1.75}.human-hero .hero-people{height:330px}.human-hero .hero-people img{object-position:64% 40%}.hero-people figcaption{left:18px;right:18px;font-size:.9375rem}.product h2,.product .contact h2,.product .credibility h2{font-size:clamp(1.875rem,6.5vw,2.375rem)}.product .section{padding-block:58px}.product .strip .wrap>div{border-bottom:0;padding-bottom:0}.product .editorial-capabilities,.product .steps{grid-template-columns:1fr}.product .editorial-capabilities{gap:0}.editorial-section>.wrap{gap:28px}.product .editorial-cards .card{column-gap:14px;grid-template-columns:32px 1fr}.product .step{padding:22px 0}.product .step:nth-child(n+2){border-top:1px solid #5e5432}}
@media(prefers-reduced-motion:no-preference){.human-hero .hero-copy{animation:human-entry .65s ease-out both}.human-hero .hero-people img{animation:photo-entry .85s ease-out both}.motion-ready [data-reveal]{opacity:0;transform:translateY(18px);transition:opacity .55s ease-out,transform .55s ease-out;transition-delay:var(--reveal-delay,0ms)}.motion-ready [data-reveal].is-visible{opacity:1;transform:none}.product .button{transition:background .2s,border-color .2s,box-shadow .2s}.product .button:hover{box-shadow:0 0 0 3px #ffd43b20}}
@keyframes human-entry{from{opacity:0;transform:translateY(14px)}to{opacity:1;transform:none}}
@keyframes photo-entry{from{opacity:.5;transform:scale(1.025)}to{opacity:1;transform:scale(1)}}
@media(prefers-reduced-motion:reduce){.human-hero .hero-copy,.human-hero .hero-people img{animation:none}.product .editorial-cards .card{transition:none}}

/* Leitura horizontal do mapa, após o encontro com as pessoas. */
.decision-map-wide{padding:28px 0 0;border:0;border-radius:0;background:transparent}
.decision-map-wide .decision-map-label{text-align:center;margin-bottom:18px}
.decision-map-wide .decision-source{width:min(100%,390px);margin-inline:auto;z-index:1}
.decision-map-wide .decision-source::after{left:50%;top:100%;height:25px;bottom:auto;width:0;border-top:0;border-radius:0}
.decision-map-wide .decision-paths{position:relative;display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:42px}
.decision-map-wide .decision-paths::before{content:"";position:absolute;top:-18px;left:16.67%;right:16.67%;border-top:2px solid #827334}
.decision-map-wide .decision-route{padding:0;display:flex}
.decision-map-wide .decision-route::before{left:50%;top:-18px;bottom:100%;border-left:2px solid #827334}
.decision-map-wide .decision-route::after{display:none}
.decision-map-wide .decision-output{height:100%;gap:14px;padding:24px 22px;border-radius:10px;flex-direction:column;background:#141414}
.decision-map-wide .decision-output-copy{width:100%}
.decision-map-wide .decision-output-description{margin-top:12px;line-height:1.7}
.decision-map-wide .decision-output[aria-pressed="true"],.decision-map-wide .decision-output:hover{transform:translateY(-3px);background:#242115}
.decision-map-wide .decision-route:has(.decision-output[aria-pressed="true"])::before{border-color:#ffd43b}
.decision-map-wide .decision-caption{margin:20px auto 0;min-height:1.5em;text-align:center;max-width:80ch}
@media(max-width:850px){.decision-map-wide .decision-paths{grid-template-columns:1fr;gap:12px;margin-top:24px;padding-left:30px}.decision-map-wide .decision-source{margin:0 0 0 30px;width:calc(100% - 30px)}.decision-map-wide .decision-source::after{left:-19px;top:50%;height:calc(50% + 24px);width:19px;border-top:2px solid #827334;border-top-left-radius:12px}.decision-map-wide .decision-paths::before{top:0;bottom:0;left:11px;right:auto;border-top:0;border-left:2px solid #827334}.decision-map-wide .decision-route::before{left:-18px;top:50%;bottom:auto;width:18px;border-left:0;border-top:2px solid #827334}.decision-map-wide .decision-route:last-child{background:var(--paper)}.decision-map-wide .decision-route:last-child::after{display:block;left:-20px;top:0;height:50%;width:3px;background:#827334;border-top:0}.decision-map-wide .decision-output{flex-direction:row;padding:20px 18px}.decision-map-wide .decision-caption{text-align:left;margin-left:30px;min-height:3em}.decision-map-wide .decision-map-label{text-align:left}}
@media(prefers-reduced-motion:reduce){.decision-map-wide .decision-output:hover,.decision-map-wide .decision-output[aria-pressed="true"]{transform:none}}

.editorial-impact .impact-visual{width:min(calc(100% - 112px),var(--max));height:320px;margin:0 auto 40px;overflow:hidden;border-left:3px solid #ffd43b}
.editorial-impact .impact-visual img{width:100%;height:100%;object-fit:cover;object-position:50% 47%}
@media(max-width:1100px){.editorial-impact .impact-visual{width:calc(100% - 64px)}}
@media(max-width:850px){.editorial-impact .impact-visual{width:calc(100% - 40px);height:280px;margin-bottom:32px}}
@media(max-width:540px){.editorial-impact .impact-visual{width:calc(100% - 36px);height:240px;object-position:65% 50%}}

@media(max-width:850px){.decision-map-wide .decision-paths::before{display:none}.decision-map-wide .decision-route::before{left:-19px;top:-12px;bottom:-12px;width:0;border-top:0;border-left:2px solid #827334}.decision-map-wide .decision-route:first-child::before{top:-24px}.decision-map-wide .decision-route:last-child::before{bottom:50%}.decision-map-wide .decision-route::after,.decision-map-wide .decision-route:last-child::after{display:block;left:-18px;top:50%;bottom:auto;width:18px;height:0;border-top:2px solid #827334;background:transparent}.decision-map-wide .decision-route:has(.decision-output[aria-pressed="true"])::after{border-color:#ffd43b}}